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The goal of this project is to determine whether prompting the recipient of a health reminder mailing to scratch off targeted area.
The investigators will randomly assign individuals with different scratch off messages to 3 groups. The investigators are interested in whether the scratch off message will result in an increase in compliance with the recommended health behavior.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Scratch-Off Test Name Condition | Experimental | The name of the test the recipient needs is hidden behind a scratchoff on the reminder |
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| Scratch-Off Call to Action Condition | Experimental | The recipient will be prompted to scratch-off the paper in order to find out how to follow the recommendation that the test be received. |
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| Control Condition | Experimental | A control condition with no scratch-off element. |
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| Name | Type | Description | Arm Group Labels | Other Names |
|---|---|---|---|---|
| Scratchoff Prompt: Name of Test | Behavioral | A prompt will have the recipient scratch off the message that reveals the name of the test that the recipient needs |
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| Measure | Description | Time Frame |
|---|---|---|
| Number of Participants that schedule an appointment for receipt of the relevant test | up to 52 weeks |
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Inclusion Criteria:
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| Name | Affiliation | Role |
|---|---|---|
| Katherine L Milkman, Ph.D. | University of Pennsylvania | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| University of Pennsylvania | Philadelphia | Pennsylvania | 19104 | United States |
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| Scratchoff Prompt: Call to Action | Behavioral | A prompt will have the recipient scratch off the message to find out how to follow the recommendation that the test be received. |
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| Control | Behavioral | No scratch-off element |
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