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| ID | Type | Description | Link |
|---|---|---|---|
| 11-C-N067 |
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BACKGROUND:
This document outlines the study design and procedures to be used to evaluate a series of corrective statements to augment consumer knowledge and beliefs about smoking as related to past actions of tobacco companies. The statements were ordered by a U.S. Federal Court in U.S. v. Philip Morris USA, Inc., and are intended to target potential misperceptions resultant of past marketing and promotion practices undertaken by the tobacco industry.
OBJECTIVES:
The U.S. Department of Justice has asked NCI to take the lead on developing and testing corrective statements with adult and youth audiences to ensure both message comprehension and avoidance of unintended consequences of message exposure, such as boomerang effects, smoking triggers, or knowledge gaps.
The court has identified five areas that the statements shall address:
ELIGIBILITY:
Message testing will be undertaken with the following audiences:
DESIGN:
Both qualitative and quantitative methods (focus groups and post-test comparison group Web-enabled surveys) will be used to develop and test a range of corrective statements in the five areas outlined by the court.
BACKGROUND:
This document outlines the study design and procedures to be used to evaluate a series of corrective statements to augment consumer knowledge and beliefs about smoking as related to past actions of tobacco companies. The statements were ordered by a U.S. Federal Court in U.S. v. Philip Morris USA, Inc., and are intended to target potential misperceptions resultant of past marketing and promotion practices undertaken by the tobacco industry.
OBJECTIVES:
The U.S. Department of Justice has asked NCI to take the lead on developing and testing corrective statements with adult and youth audiences to ensure both message comprehension and avoidance of unintended consequences of message exposure, such as boomerang effects, smoking triggers, or knowledge gaps.
The court has identified five areas that the statements shall address:
ELIGIBILITY:
Message testing will be undertaken with the following audiences:
DESIGN:
Both qualitative and quantitative methods (focus groups and post-test comparison group Web-enabled surveys) will be used to develop and test a range of corrective statements in the five areas outlined by the court.
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| Label | Type | Description | Intervention Names |
|---|---|---|---|
| Focus Groups | Focus Groups about smoking messages |
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| Measure | Description | Time Frame |
|---|---|---|
| Knowledge | Tobacco-related knowledge, attitudes, and beliefs were measured at baseline and after exposure to message stimuli. | Immediately upon exposure to stimuli |
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EXCLUSION CRITERIA:
Participants will be excluded from focus groups and survey if they work in:
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Random sample of GfK Web panel participants.@@@@@@
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| Name | Affiliation | Role |
|---|---|---|
| Kelly D Blake, D.Sc. | National Cancer Institute (NCI) | Principal Investigator |
| Facility | Status | City | State | ZIP | Country | Contacts |
|---|---|---|---|---|---|---|
| National Cancer Institute (NCI), 9000 Rockville Pike | Bethesda | Maryland | 20892 | United States |
| PubMed Identifier | Type | Citation | Retractions |
|---|---|---|---|
| 10086437 | Background | Ayanian JZ, Cleary PD. Perceived risks of heart disease and cancer among cigarette smokers. JAMA. 1999 Mar 17;281(11):1019-21. doi: 10.1001/jama.281.11.1019. | |
| 16430321 | Background | Evans WD, Crankshaw E, Nimsch C, Morgan-Lopez A, Farrelly MC, Allen J. Media and secondhand smoke exposure: results from a national survey. Am J Health Behav. 2006 Jan-Feb;30(1):62-71. doi: 10.5555/ajhb.2006.30.1.62. |
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| ID | Term |
|---|---|
| D012907 | Smoking |
| D003142 | Communication |
| ID | Term |
|---|---|
| D001519 | Behavior |
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| 18702002 | Background | Stryker JE, Moriarty CM, Jensen JD. Effects of newspaper coverage on public knowledge about modifiable cancer risks. Health Commun. 2008 Jul;23(4):380-90. doi: 10.1080/10410230802229894. |