Offering Proactive Tobacco Treatment

Improved Effectiveness of Smoking Cessation Programs for Minnesota Priority Populations

This study uses a proactive outreach strategy, coupled with free nicotine replacement therapy (NRT) to increase the population impact of tobacco cessation treatment for diverse, low income smokers. Population impact is the product of treatment utilization (i.e., reach or exposure) and treatment efficacy (i.e., smoking abstinence rates among those who utilize treatment).

Participants will be randomized to receive either Usual (Reactive) Care or Proactive Outreach, Telephone Counseling and free nicotine replacement therapy (NRT).

Inclusion Criteria:

• Must complete the baseline survey
• Current self-reported cigarette smoker
• Has a valid home address
• An adequate proficiency in English to complete study surveys and participate in telephone counseling.

exclusion Criteria:

• adult smokers not enrolled in the Minnesota Health Care Programs (MHCP).